Hamara Bajaj, a catalyst for social empowerment beyond balance sheets

Bajaj CSR

Bajaj Group believes that the true and full measure of growth, success and progress lies beyond balance sheets or conventional economic indices. It is best reflected in the difference that business and industry make to the lives of people.

Through its social investments, Bajaj Group addresses the needs of communities residing in the vicinity of its facilities, taking sustainable initiatives in the areas of health, education, environment conservation, infrastructure and community development, and response to natural calamities.

For society, however, Bajaj is more than a corporate identity. It is a catalyst for social empowerment. It is the reason behind the smiles that light up a million faces.

Its goodwill resonates in the two simple words that live in the collective consciousness of Indians Hamara Bajaj.

The Corporate Social Responsibility (CSR) activities of Bajaj Group are guided by the vision and philosophy of its Founder, late Shri Jamnalal Bajaj, who embodied the concept of Trusteeship in business and common good, and laid the foundation for ethical, value-based and transparent functioning.

The two flagship projects for Bajaj Auto have been the Bajaj Education Initiative (BEI) and the e-Learning Project. The BEI covers 76 low cost schools (a mix of private and government schools) in Pimpri-Chinchwad area of Pune, and supports them with infrastructure development and capacity building. The e-Learning project has reached more than 1550 schools till date- covering Maharashtra and Rajasthan. Both of these are implemented by Jankidevi Bajaj Gram Vikas Sanstha, our own NGO.

In addition Bajaj Auto has supported school infrastructure development, vocational training for entrepreneurship, teach-to-lead as well as scholarships for meritorious students.

Bajaj Auto is also supporting Bhartiya Yuva Shakti Trust (BYST) in training 25000 young persons in Aurangabad and Wardha to create 1000 entrepreneurs in 5 years. Over 177 entrepreneurs have been created in first 2 years of the project.

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