Cupshup recently launched a campaign for Hotstar, to reach out to people interested in watching the recently launched Sarabhai vs Sarabhai Take 2. The target audience for this campaign was tech savvy working professionals in the age group 30+.
Team CupShup, along with the Hotstar marketing team, shortlisted 300 corporates in Delhi, Mumbai and Pune in phase one. A total of 9 Lakhs paper cups, with the characters from the drama series, are to be delivered to 300 corporates over a period of 5 days.
The innovative advertising medium is helping brands break the monotony of traditional advertising mediums.
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