On August 12, the Pune Municipal Corporation (PMC) launched the new logo commemorating 125 years of Ganeshotsav celebrations. The logo is minimal yet colourful, mingling tradition with modernity. It will be seen all over the city on billboards, hoardings, buses, mandals, tourism packages and other public spaces. After going through several options, this logo was selected by Mayor Mukta Tilak along with other officials.
Appreciating the effort made to bring people together for the festival, we spoke to the team at Avail Advertising, who designed the logo.
“The civic body gave us a brief that the numeral of 125 years should be there and that the logo should speak of Pune’s culture. A figure of the Ganapati idol had to be there as well. Previously, they were looking for elements like the Shaniwarwada but later on they decided to do away with it because it’s too common,” explains Akshat Shaligram, Director, Avail Advertising who along with his team of four designers came up with various logo options.
Working on this project for more than a month, the logo that was finally chosen, features colours like red, green, blue and orange. “The red symbolises vermillion that is used extensively in prayers. Blue and green are generally colours used in Ganapati’s attire. The logo brings out the festival’s cultural relevance and how Ganeshotsav has evolved over the years.”
The team had also submitted a few other options that offer a different concept of the theme of the festival. “Pune is a cultural city, I wanted that to show. I used a specific type style for it. The Modi script has been used for that. We earlier added elements like lotus flowers as they are used during the prayers on the first day of the festival. The hibiscus flower was also added as it is one of the flowers that used in the veneration. We started from here but we evolved further. We got rid of a few elements to work on the visibility of the logo. We wanted it to be open rather than closed within a frame or borders. Earlier, there was a lot of text within the logo but we’ve kept it very minimal now. The current logo is very compact,” says Dinesh Ahirao, who along with Kiran Shinde, Mahesh Torpe and Devika Bambulkar, worked on designing the logos.
“We’ve worked very well with the officials of the corporation on designing the logo. This is the first time we worked with them. it is a matter of pride for us that we have worked for the city. We’re very happy to see that the logo will be displayed everywhere,” says Akshat Saligram as he signs off.
Vijayta Lalwani
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