The famous Marathi proverb Pune tethe kay une aptly describes Pune, which means Pune has nothing in deficit. This holds true because the city is rich in every aspect of life and that promises smart living. Every good thing is in abundance. Pleasant weather, adequate water resource, good employment opportunities and harmonious environment makes it an ideal choice to dwell in. This place is blessed with enviably rich culture, glorious and inspiring history. It has remained at the spearhead of Indian freedom struggle. More importantly, it has remained at the fulcrum of social reforms and educational development during the colonial regime.
Post-Independence, it has enjoyed a strong clout in the educational sector. It also has witnessed phenomenal industrial growth. Of late, it has emerged as the most powerful IT hub on the international scale. Naturally, the city offers great opportunity for everyone to prosper. Pune has emerged as a ‘brand’ which has brought special identity to Puneites. Sometimes it is a subject of sarcasm nevertheless for plenty of reasons it commands respect and special aura. This is because the Puneite vehemently puts his views on almost every issue. He ardently speaks about city’s rich cultural heritage. The Puneite is a real connoisseur of art, quality and creativity. He always and upholds what is genuine and creative. The city offers excellent blend of traditional Marathi culture largely in the old city areas and a fragrance of cosmopolitan lifestyle in the suburbs like Aundh, Wakad, Koregaon Park, Viman Nagar, Magarpatta and many other areas.
But in spite of so many positive attributes to its credit, the city has started crumbling under pressure because of irrepressibly swelling population, which is taking heavy toll of basic civic amenities and public infrastructure, particularly the transport facilities and water supply. Heavy traffic congestion at number of places is turning this charming city into a polluted place. Government bodies, civic authorities need to swing into action to prevent this, before it is too late and as sensible & responsible citizen, everyone of us need to strive to preserve the charm and true ethos of the city.
Director, Genesis Advertising