Finally, I Have It All Sorted


There comes a time in life when you begin to wonder where you are going. Some call this the middle age crisis…

I for one began to think about this around the time I got a horrid appraisal during my early years at work. And I was far from middle aged. For the record anyone above the age of 65 is middle aged, or so I believe. Let’s face it-medical science has come a long way and longevity ought to have improved considerably. If not anything, it’s good to believe that premise.

But now, the real issue is this ‘Alice In Wonderland’ question that sprang up on me around 0045 hrs this morning. I was all set to commence the winding down operation; for those of you who haven’t been initiated, this process involves the very careful final check of the kitchen, gas included.

This is followed by checking for stray objects that may have been placed in the freezer compartment of the refrigerator ( mobiles, car keys, beer bottles, cans, pens etc ) and ensuring the kitchen platform is visible to the naked eye post sunrise. Now, all this may seem very strange but trying doing all this after a few extra cans of beer and you will know how mean this task actually is…

Visibility of the kitchen platform assumes great significance as this is proportional to the quantity and quality of the breakfast that you may be offered by the wife.

Cleaner = Better!

So, getting back to the big question on where I am headed in life, I realise that the answer to this is not as easy as it seemed. At first it was critical to know where i am right now. And this is where the real problem lies.

I have reason to believe that beer does these things to you over a period of time ( read from 1st can to 4th can ) and with every extra gulp, the answer gets tougher. In simple layman terms, you often don’t know where you are and in the absence of such very basic inputs, your future course may be greatly restricted. Now the faster the realisation, the better.

Realising the possible damage to your brain’s wiring is a completely different thing that I often use amnesia as an excuse for.

Before you think I am still where I was at the beginning of this column, you got it all wrong. I have moved on and did so at 0145 this morning. I wound up quite successfully albeit a short search for the light switch at the stairway.

Interestingly, I got to work first thing in the morning and furiously attacked my column for another popular media site and made sense of it apparently.

So, the moral of the story is that when you begin to think of the Cheshire Cat and the quintessential dilemma of life, sit back and enjoy a few cans of beer.

Everything will just fall in place and if not anything, you will.



#The views expressed in this column are the authors

## The consumption of alcohol is injurious to health. Pune365 does not advocate the use of alcohol and tobacco.

Jaisurya Das

Jaisurya Das

The industry affectionately calls him a Marketing Maverick; Known to be brutally candid with his writing as much as everything else, Jd is a much respected media and brand commentator whose prolific writing sees no boundaries.

Jd also consults in Consumer Neuroscience and Neuromarketing, both of which are integral to his brand interventions.
Jaisurya Das